PEERLESS.
SO HEALTHY
BORN by the see, influenced by the sun
The birth of Initial S is a desire to return to the roots, a desire to return to the origins of this piece which has become indispensable.
Initial S is a French women's swimwear brand that celebrates timeless elegance. A quality beachwear collection at a reasonable price, with a modern, timeless, and responsible spirit.
Pieces designed to flatter all body shapes, with sophisticated and comfortable cuts.
A sunny universe, inspired by travel, encounters and the freedom to be yourself, on the beach and elsewhere.
A clean, elegant line with a sensual and sporty look.
The body is highlighted with all its little flaws acknowledged and without artifice: its scars, its stretch marks, its skin texture, its shapes.
ABOUT
Initial S
French manufacturing
All our swimsuits are designed in France in a specialized workshop near Lyon.
Concerned about quality, the environment and human conditions, Initial S has turned to French know-how to meet its requirements.
Responsible materials
OEKO-TEX® certified, all our fabrics are made in Italy using sustainable and responsible methods. Woven with high-quality fibers, our materials are primarily made of nylon regenerated from plastic waste found at sea and on land.
Oeko-Tex®: certifies the non-toxicity of fabrics and dyes from the beginning to the end of the manufacturing of the materials
Freedom of the body
Each swimsuit is made to enhance the woman.
Soft and shaping, they slim the silhouette while maintaining comfort.
Designed to perfectly fit the shape, they enhance the body.
Small series production
Each piece is produced in small series to limit stocks, reduce waste and guarantee exclusivity.
If necessary, restocking is carried out with care to meet your demand without compromising our commitment.
A responsible choice that respects the rhythm of creation and the value of detail.
Timeless aesthetics
Our swimsuits are designed to last through the seasons without going out of style.
Combining classic elegance and subtle modernity, they will accompany you for a long time, standing the test of trends and time.
An investment in style that never fades.
Performance and protection
Our swimsuits dry quickly for your optimal comfort. They offer effective UV protection and are resistant to sunscreens and oils, combining practicality and durability for your time in the sun.
Behind Initial S
Launched in 2020, after long months of research and development, the first Timeless Summer collection was released in March 2020.
Behind Initial S is Melody Prieto, a French model and entrepreneur. After studying communications, she seized an opportunity. Dior, Calvin Klein, Balmain, Gucci, and Prada: in 12 years, she walked the runway for the biggest designers and posed for numerous magazines, including Vogue.
Now, she has one goal in mind: to create the ideal bathroom.