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Born by the sea, influenced by the sun

The birth of Initial S is a desire to return to the roots, a desire to return to the origins of this piece which has become indispensable.

Initial S is a French women's swimwear brand that celebrates timeless elegance. A quality beachwear collection at a reasonable price, with a modern, timeless, and responsible spirit.

Pieces designed to flatter all body shapes, with sophisticated and comfortable cuts.

A sunny universe, inspired by travel, encounters and the freedom to be yourself, on the beach and elsewhere.

A clean, elegant line with a sensual and sporty look. The body is highlighted, with all its small flaws acknowledged and unadorned: its scars, its stretch marks, its skin texture, its curves.

ABOUT

INITIAL S

MADE IN FRANCE

All swimwear is designed in France in a specialized workshop near Lyon.

Concerned about quality, the environment and human conditions, Initial S has turned to French know-how to meet its requirements.

RESPONSIBLE MATERIALS

OEKO-TEX® certified, all our fabrics are produced in Italy using a sustainable and responsible approach.

Woven with high-quality fibers, our materials are mainly made of Nylon regenerated from plastic waste found at sea and on land.

FREEDOM OF THE BODY

Each swimsuit is made to enhance the woman.

Soft and shaping, they slim the silhouette while maintaining comfort.

Designed to perfectly fit the shape, they enhance the body.

Small series production

At Initial S Paris, each piece is produced in small batches to limit stocks, reduce waste and guarantee exclusivity.

If necessary, restocking is carefully carried out to meet your needs without compromising our commitment. A responsible choice that respects the pace of creation and the value of detail.

Timeless aesthetics

Our swimsuits are designed to last through the seasons without going out of style.

Combining classic elegance and subtle modernity, they will accompany you for a long time, standing the test of trends and time.

An investment in style that never fades.

Performance and protection

Our swimsuits dry quickly for your optimal comfort.

They offer effective UV protection and are resistant to sun creams and oils, combining practicality and durability for your moments in the sun.

behind initial s

Launched in March 2020, after long months of research and development, the first Timeless Summer collection was born.

Behind Initial S is Melody Prieto, a French model and entrepreneur. After studying communications, she seized an opportunity. Dior, Calvin Klein, Balmain, Gucci, and Prada: in six years, she walked the runway for the biggest designers and posed for numerous magazines, including Vogue.

Now, she has one goal in mind: to create the ideal bathroom.