BORN BY THE SEA, INFLUENCED BY THE SUN
The birth of Initial S is a desire to go back to the roots, a desire to return to the origins of this piece that has become indispensable.
A modern, timeless and responsible brand for a quality beachwear at a reasonable price.
Initial S wishes to retranscribe the beauty and strength inspired by the sea, the sun, the warm sand and the sky by creating a collection of swimwear close to nature and body.
A pure, elegant line, with sensual and sporty looks.
The body is highlighted with all its small defects assumed and without artifice: its scars, stretch marks, skin texture, its shapes.
A FRENCH MANUFACTURING
All our swimsuits are designed in France in a specialised workshop near Lyon.
Concerned about quality, environment and human conditions, Initial S has turned to French know-how to meet its requirements.
SUSTAINABLE
FABRICS
We work with noble fabrics.
OEKO-TEX® certified, all our fabrics are made in Italy in a sustainable and responsible way. Woven with high quality fibres, our materials are mostly made of Nylon regenerated from plastic waste found in the sea and on land.
Our swimwear is fast drying and has UV protection and resistance to sun creams and oils.
Oeko-Tex®: certifies the non-toxicity of fabrics and dyes from the beginning to the end of the manufacturing process.
A FREE BODY
We have designed each swimsuit to sublimate the woman.
Soft and sheathing, they slim the silhouette while preserving comfort.
Designed to fit perfectly, they magnify the body.
OUR HISTORY
Created in 2019, after long months of research and development, the first L'Été 2020 collection was launched in March 2020.
Behind Initial S is Melody Prieto, a 29-year-old French model and entrepreneur. After studying communication studies, she seizes an opportunity. Dior, Calvin Klein, Balmain, Gucci or Prada: in 6 years, she models for the greatest designers and poses for numerous magazines such as Vogue, New York Times, W and Love.
Now she has one goal in mind: to create the ideal bathroom wardrobe.